As a result of their fake website dowethics.com, the Yes Men succeeded in getting themselves invited as official Dow representatives to a bankers’ conference in London on April 28th, 2004. The website presents an uncompromising critique of the corporate history of the multinational Dow Chemical Company, with references to Agent Orange and the Bhopal disaster. Under the name of Erastus Hamm, their fictitious Dow representative gave an account of Acceptable Risk, a likewise fictitious industrial standard imputed to Dow, supposedly designed to determine the acceptable rate of mortality in connection with high profits. The bankers applauded the lecture, in which various industrial crimes - such as the sale of IBM technology to the Nazis - were honoured with the award of golden skeletons (based on the idea of skeletons in the closet). Afterwards some of the bankers even put their names down on a list to receive licences for an Acceptable Risk Calculator, and posed for photographs with the golden skeleton Gilda that the Yes Men had brought with them. The Yes Men aimed on the basis of this demonstration to expose the corruption of corporate reality, a world where any sense of social responsibility and business ethics appears to be nonexistent.