At first glance the video installation "That/Cela/Dat", by the Canadian concept artist and film maker Michael Snow, looks to be a highly formal work, as it involves the simultaneous display of a text in three different languages. If for example the large monitor shows a word in English, the two smaller monitors show the same word in French and Dutch, and so on. The words come into view in different font sizes and for different lengths of time. The monologue owes its liveliness to this idiosyncratic rhythm, and to the fact that the author of the text (Michael Snow) addresses his audience directly, to thank them for their attention and so on. Right at the start of the text Snow refers to the famous formula of the popular surrealist artist René Magritte: Ceci ri est pas, évidemment, une pipe (Evidently, this is not a pipe), to demystify the statement in the following sentence with an explanation: This is electronic light. The present work continues a project that he started with his film So is this in the early eighties - a discourse about the role of the viewer, and his or her influence on the significance and representational context of film.